Great Scott! It's the Great Bloomers

I saw these dudes at Call the Office tonight opening for Olenka & the Autumn Lovers. They're a loud group using the kind of genre splicing that's quite popular today, especially hopping from rock to folk mid-song, tempo-changing and using extreme pop to make the toe tap while grounding it in favourable aesthetics like plaid.

It's basically part of the "legit" pop music scene right now where bands are popular because they make catchy songs and work very hard to counter their own poppiness with the appearance of legitimacy. I like it.